The Power of Paid Social: Boosting Brand Reach in a Crowded Feed

Organic reach is fading. Paid social is now essential. Platforms like Facebook, Instagram, and TikTok offer detailed targeting—age, interests, behaviors, and more.

Start by defining clear goals: awareness, traffic, or conversions. Match your creatives and copy accordingly. Use short videos with strong hooks to capture attention early.

Carousel and Story ads are underused but effective. They enable storytelling and deeper engagement. Include strong CTAs and highlight product benefits.

Lookalike audiences help you scale. Use them to reach people similar to your best customers. Combine with retargeting to recover users who didn’t convert.

Monitor metrics like CTR, CPC, and ROAS. Test different creatives, placements, and copy. Use A/B testing to refine campaigns.

This guide walks you through paid social best practices—from budget planning to creative testing—to help you win attention in a noisy digital landscape.